January 24, 2023
Apple builds on its commitment to privacy by announcing new education and awareness efforts on Data Privacy Day.
Cupertino, California In honor of Data Privacy Day, Apple today unveiled new educational resources designed to help users take control of their data.
As threats to the privacy and security of personal data grow, a new session today at Apple teaches users how to protect their data. And Apple has partnered with Apple TV+ to raise awareness about the importance of data privacy. Ted Lasso Star Nick Muhammad in “A Day in the Life of an Average Person”
These education efforts build on Apple’s long history of privacy leadership, with innovations that give people more insight into how their data is being used — and more tools to protect it. As a company that believes privacy is a basic human right, Apple designs features like app tracking transparency and privacy nutrition labels, putting users in the driver’s seat when it comes to their data.
Protecting user privacy today at Apple
Starting Saturday, Jan. 28, the New Today at Apple session, “Embrace Your Privacy on iPhone,” will explore features including Mail Privacy Protection, Security Scan, Location Services, and Passkeys. In this session, participants will learn how to customize each feature based on their individual privacy preferences.
Today at Apple offers free creative sessions to help customers get the most out of their Apple products. This new 30-minute session is available at all Apple Store locations worldwide, and customers can now sign up for a group booking and schedule a session for their team, company or class.
Anyone — regardless of experience level — can sign up for today’s Apple sessions at their local Apple Store by signing up at apple.co/skills-privacy.
“We created Today at Apple to inspire innovation and enable our customers to get the most out of their Apple products and features,” said Tracy Hanely, Apple’s senior director of retail engagement and marketing. In celebration of Data Privacy Day, we’re excited to introduce this new feature at Apple today to help our customers learn more about our industry-leading privacy features.
Building with privacy from the ground up
Privacy is built into all Apple products and services, from the moment users open their device to the moment they use an app. Apple products and features include new privacy technologies designed to reduce how much user data anyone can access.
This is why Safari throws trackers out of the way. This is why the Health app keeps user records under wraps, and why Siri learns what the user wants, not who they are. These are just a few of the dozens of privacy features Apple has built into every product and every service it creates.
Apple believes that every user should have a clear understanding of how their data is used, and the tools to decide when to share their data and with whom. A humorous short film called “A Day in the Life of an Average Person” invites users to follow Apple TV+. Ted Lasso Star Nick Muhammad explains how bad actors misuse data in his average day and how Apple works to protect personal data.
“At Apple, we’re focused on designing tools, features and services that put users in control of their personal data,” said Eric Neuenschwander, Apple’s director of user privacy. “Over the years, we’ve integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will help consumers understand how to take advantage of some of the features we offer and how privacy is in everything we do.
This commitment to transparency and control — and privacy innovations in technology — gives Apple users more choice and more control over their personal data. On Data Privacy Day and every day, teams across Apple are moving this work forward. Learn more about Apple’s privacy features by visiting apple.com/privacy.
Apple revolutionized personal technology when it introduced the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – deliver seamless experiences across all Apple devices and empower people with new services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are committed to making the best products on earth and leaving the world a better place than we found it.
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