March 14, 2023
press release
Apple introduces the store with a specialist in a video
Customers in the US can now connect via video to an Apple specialist to purchase the iPhone lineup, including the iPhone 14 and iPhone 14 Plus, which are now available in a new yellow color.
Cupertino, California Apple today launched a video shop with a specialist, a new live shopping experience for customers on apple.com in a US store with a video specialist that connects customers looking to shop with a member of the retail team in a safe and secure one-way video shopping session. With this new service, customers can browse the latest models, explore new features, and learn about Apple’s business offerings, carrier deals, switching to iOS, and various financing options.
“We’re constantly innovating to deliver a more personalized experience to our customers, and we connect where they are to deliver the best of Apple,” said Karen Rasmussen, Apple’s head of retail online. “By shopping with a specialist in video, our team members are happy to connect with customers and provide exceptional service when they know which iPhone is right for them.”
Improving the shopping experience for customers
Customers can visit apple.com/shop/buy-iphone, and in a few clicks, instantly connect with an Apple specialist for world-class service and expert advice on choosing the best iPhone model. Once connected, customers can find features, colors, sizes and the best deal through Apple’s Trade In program or through their carrier.
Shop the latest iPhone 14 line by video with a specialist
The beautifully designed and durable iPhone 14 and iPhone 14 Plus are available today in an all-new yellow color with a stunning dual-camera system, the powerful A15 Bionic chip and all-day battery life, with the iPhone 14 Plus offering the longest battery life. The life of any iPhone. Both models have features such as crash detection and emergency SOS via satellite;1 Allowing users to get the help they need when there is no cellular or Wi-Fi service. iPhone 14 and iPhone 14 Plus are available in midnight, starlight, (PRODUCT) red, blue, purple and the new yellow for $799 and $899 respectively. Customers in the US can get up to $600 in credit for the iPhone 14 when they trade in an iPhone 11 or higher.2 Shop with a specialist at apple.com/store via video, the Apple Store app and at Apple Store locations.
Contact with a specialist
Shop by Expert Video is available to customers in the US from 7am to 1pm PT daily at apple.com/shop/buy-iphone. During the session, an Apple team member shares their camera screen but can’t see the customer. If customers find a session unavailable or access the page after hours, they can reach specialists by phone or chat 24 hours a day.
The best place to buy Apple
Apple makes it easier and easier for customers to explore new products and accessories, connect with expert team members, or learn new skills through programs like Today at Apple. Through personalized recommendations in person, online, video or on the Apple Store app, Apple team members can help customers choose the right device and financing option.
About Apple
Apple revolutionized personal technology when it introduced the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – deliver seamless experiences across all Apple devices and empower people with new services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are committed to making the best products on earth and leaving the world a better place than we found it.
- Emergency SOS by Satellite and Find My by Satellite are currently available in Canada, France, Germany, Ireland, the United Kingdom and the US, and will be available in Austria, Belgium, Italy, Luxembourg, the Netherlands and Portugal later this month. The service is included for free for two years from the launch of the new iPhone 14 model.
- Trade-in prices vary by condition, year and configuration of eligible trade-in equipment. Not all equipment is eligible for credit. Customers must be at least 18 years old to be eligible to trade in a device for credit or an Apple Gift Card. Trade-in value can be applied toward the purchase of a qualifying new device or added to an Apple Gift Card. The fair value given is dependent on receiving a qualified instrument that matches the description given at the time the estimate is made. Sales tax may be assessed on the full value of a new device purchase. In-store entry requires presentation of valid photo ID (local law may require retention of this information). The offer may not be available in all stores, and may vary between in-store and online shopping. Some stores may have additional requirements. Apple or its business partners reserve the right to refuse or limit transaction amounts for any reason. Additional details on trade-in and recycling of eligible devices are available from an Apple trade-in partner. Restrictions and restrictions may apply.
Press the contacts
Grace Mungai
Apple
nmungai@apple.com
Brian Bambury
Apple
bumbery@apple.com