DxOMark is an independent organization that reviews and evaluates smartphones, lenses and cameras. Many major smartphones receive photography, videography, and overall scores from DxOMark. Brands once cared deeply about DxOMark scores, and used to brag about the performance and quality of their cameras.
In recent years, brands don’t use this metric unless the new device takes first place on DxOMark. This is what Frédéric Guichard, CEO of DixOmark, explained during the interview. Jimian news.
Xiaomi Mi 11 Ultra (left) and Xiaomi 12S Ultra (right)
Regarding Xiaomi and other manufacturers not sending devices to DxOMark for review, Guichar said, “It’s not that smaller manufacturers don’t use our test results, but that smaller mobile phone test results can rank first.” Guichard won’t send a device to be tested if he doesn’t believe that a device that scores first on DxOMark will get a lot of promotional attention, and that the brand is not confident that its smartphones will be top notch.
This is in response to a report in recent weeks that Xiaomi did not send the Xiaomi 12S Ultra to DxOMark – as announced by CEO Li Jun himself. DxOMark has independently purchased and reviewed the Xiaomi flagship. It scored a total of 138 – just a few points below the 143 scored by the Xiaomi Mi 11 Ultra last year.