Saturday, September 23

Posted by Rob Simpson, Product Manager – Google Play and Joe Davis, Manager – Google Play Academy

Since launching Google Play Store Listing Certification in 2021, our no-cost, self-paced training courses have helped thousands of developers in over 80 countries increase app installs. During the training, developers will learn essential mobile marketing best practices, including how to use Play Console development tools such as Store Listing Tests (SLEs) and Custom Store Listings (CLLs).

Today, we’re excited to release a major update to our self-paced training that covers all of the new CSL and SLE features, as well as real-world examples of how to use them to drive user development. We’re releasing a series of video study guides to help you lock in your new knowledge before the exam.

Built for app growth marketers, take Google Play Academy's online growth marketing training and get certified in the Google Play Store Best Practices List!
Videos: Google Play Store Detailed Certification Study Guide

What’s New: New features in custom store lists and store list tests

The new course content focuses on custom store lists and store list tests. For those unfamiliar, custom store listings allow you to show your title’s Play Store content to different people. For example, you can create customized versions for users in different countries where feature availability varies, or just for users who have switched or dropped out.

Custom store listings help you deliver the most effective message to different users. Based on internal benchmarking analysis, CSLs can help increase an app or game’s monthly active users (MAUs) by over 3.5% on average.1.

Store listing tests, on the other hand, provide a way to explore what icons, descriptions, screenshots (and more) convert best for your title on the Play Store.

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These are features you can use today! Google Play Academy training now includes four new courses with custom store listings, four updated courses, and nine new study guide videos.

Application and getting professional development

Here’s what some developers, entrepreneurs and marketers have to say about their experiences after being trained and certified:

Learning best practices for store listing tests allowed me to learn more about our audience. Something as simple as using the right icon increased the purchase of one game by about 60%.

Adrian Mojica

Marketing Innovation, GameHouse (Spain)

The knowledge I gained empowered me to make more informed decisions and learn effective strategies. The credibility I gained from the certification opened new doors for me in my career.

Roshni Kumari

Student and Campus Ambassador (India)

Play Academy has increased the efficiency of referrals by 50%, and we’ve seen a 30% increase in overall game launch speed.

Kimmy appeared

Chief Marketing Officer, Rocket Game Studio (Vietnam)

Top tips to prepare for the certification exam

  1. Take the training and watch the study guide videos
  2. Pass the test and get a certificate
  3. Start with custom store listings and tests

Start your learning journey with Google Play Academy today!

1 Source: Internal Google data [Nov 2022] Comparing titles that use CSL to those that don’t.


Robert is an expert in Android mobile phones. He has been using Android phones since they first came out, and he has been following the development of the platform closely. He has written many articles and tutorials on Android phones, and he is always up-to-date on the latest news and developments in the world of Android.