Samsung is expected to sell around 260 million smartphones this year and aims to sell around 270 million units by 2023, according to a new report from the Korean firm. The company’s device sales peaked at 320 million units in 2017, and haven’t gone above 300 million since.
In the year The estimate of 260 million units sold in 2022 is about 10 million more than last year, and the company wants to grow by another 10 million next year. To do this, it is said that it will focus more on the folds that will increase its profitability, not on the volume of sales.
In the year Instead of giving up profitability by trying to move as many cheap devices as possible in 2023, it is said to be “profit-defending” by shifting gears by increasing the amount of premium products it sells. In the year By 2024, the average annual growth rate is predicted to be 80% for them. That’s what Samsung plans to ship 60 million units of the flagship S and Z series and 210 million units. Series next year.
As for foldables, however, the plans could be derailed if one or more of the Chinese smartphone makers, which Samsung currently buys from, decide to open up their foldables globally. Those competitors could challenge Samsung’s dominance on pricing grounds, and thus force it to take some cuts to those already delicious profit margins.
The report goes on to mention that next year’s Samsung Galaxy Z flip and fold devices will come with improved designs, better durability and less visible screen creases.
Source (in Korean) | through