Microsoft may be planning to open up the Xbox Game Store to mobile based on the company’s recent documents. The store will be seen offering titles from its own gaming platform and Activision Blizzard if the proposed merger is approved. However, implementing the initiative won’t be easy, especially with Apple’s closed software system.
- Microsoft may be working on an Xbox Game Store for Android and iOS/iPadOS.
- The upcoming store will feature titles from Activision’s Blizzard and King.
- Microsoft has to go through the ongoing investigation of the acquisition.
As seen Verge, an investigation into Microsoft’s plans to acquire developer Activision Blizzard has revealed that the company has big plans to introduce a mobile Xbox game store. Notably, this will be different from the existing Xbox Mobile cloud game.
Microsoft to use the popular Activision Blizzard games
At the same time, Microsoft wants to break the duopoly in the mobile ecosystem created by Google Play Store and Apple App Store. It also intends to capitalize on the popularity of Activision’s Blizzard and King games by expanding the reach of the existing Xbox Store to consoles.
Microsoft can successfully launch the Xbox Game Store on Android because of the thin borders around the ecosystem. As for iPhones and iPads, it is unlikely that Apple will approve the upcoming store as it disables sideloading of third-party apps. Microsoft may offer a solution like the web version, but it’s unlikely to produce the same experience as a dedicated app version.
After all, the current Xbox Game Store is far from a real service. Microsoft is still being investigated by the UK’s CMA (Competition and Markets Authority). First, Activision Blizzard must ensure that the acquisition does not result in anti-competitive practices. Be ready for users.
Do you think Microsoft’s standalone Xbox game store will ever launch on iPhone or iPad? Let’s hear your thoughts in the comments section.