June 15, 2023
Photos
Apple Battersea opens at London’s historic Battersea Power Station.
The new store will include sustainable design pieces, exclusive Today at Apple sessions and the latest Apple products, including the new 15-inch MacBook Air and Mac Studio.
Apple today opened Apple Battersea in London’s historic Battersea Power Station. The store will serve as a new destination for customers from the local community and around the world to explore and purchase Apple’s amazing line, experience unparalleled service and support, and learn how to get the most out of their devices.
“Our stores are where the community comes together to access all of Apple’s amazing products and services, and with the opening of Apple Battersea we are proud to be expanding to serve even more customers,” said Dair O’Brien. Senior Vice President of Retail. “Based below our new UK headquarters, our amazing team are excited to provide exceptional support and help clients unleash their creativity.”
Apple Battersea has highly skilled and knowledgeable team members – ready to provide excellent service to customers looking to purchase and learn more about the latest Apple products, including the world’s best 15-inch MacBook Air. 15-inch laptop – and Mac Studio with M2 Max and M2 Ultra.
Team members also support customers with advice tailored to their needs – whether they’re customizing a Mac, showing off their individuality with Apple Watch bands, adding a personal touch with engraving, unlocking more value with Apple Trade In or starting a personal setup.
To celebrate the opening of Apple Battersea, Apple Music will be hosting live performances outside the store from Thursday to Sunday, featuring local artists JGrrey and Kwaye and more. Additionally, in partnership with Battersea Arts Center and Curated Makers, Apple Innovations has supported eight local creatives to bring Shot on iPhone and Made on iPad works to life. Customers can find and purchase these works in Curated Makers.
For customers who want to learn how to get the most out of their devices, Apple Store locations offer free and educational Apple Workshops today. Drawing inspiration from the local area, Apple Battersea offers customers exclusive Apple tours today, showcasing iPhone photography and iPad innovation. Visitors have two starting experiences to choose from where they can learn the skills to create their own artwork at Apple Battersea:
- Photo Tour: Capturing the history of Battersea Power Station
- Art tour: Art tour at Battersea Power Station
Today at Apple offers sessions that teach the basics of using assistive technologies and features for people with reduced mobility, visual impairments and hearing impairments. And throughout the summer, families can participate in Apple Camp sessions and design their dream creations using Notepad and Freeform on iPad. For anyone interested in learning with family, friends and colleagues, group bookings are available for today’s Apple sessions in-store or online.
Apple Battersea is built around universal design principles that create a fun and accessible space for everyone who comes through the door. The new store features different table and seat heights, expanded listening systems and improved visual and acoustic clarity, as well as access routes that provide wheelchair users with more space to move around.
Customers can browse products and services in newly designed aisles designed for carbon sequestration using sustainably harvested wood. And, like all Apple Store locations, Battersea is carbon neutral and powered by 100 percent renewable energy.
Apple Battersea is Apple’s 40th store in the UK and is open daily from 10am to 9pm Monday to Saturday and from noon to 6pm on Sunday. Customers can download interactive wallpapers, enjoy a free month of Apple TV+ and browse a collection of shows, music, apps, games, podcasts, books and upcoming Apple Today sessions at apple.com/uk/today/battersea.
Press the contacts
Naomi Evans
Apple
nevans@apple.com
Apple Media Helpline
media.help@apple.com