Five years after Apple Card was first introduced in 2019, 12 million Apple Card users are enjoying Apple Card’s award-winning experiences. From easy-to-navigate spending tools, to the Apple Card family and the recently added savings account;1 Apple Card continues to reinvent the credit card experience and offer features designed to help users lead healthier financial lives.
“We designed Apple Card with users’ financial health in mind, and it’s exciting to see more than 12 million of our customers using its features to make healthier financial decisions,” said Jennifer Bailey, vice president of Apple Pay and Apple Wallet. “We’re proud to deliver to Apple Card customers in five years. As we look to the year ahead and beyond, we’re excited to continue to innovate and invest in the award-winning Apple Card experience and offer more tools and features to help users lead a healthier financial life.”
“Customer response to Apple Card has been great since its launch, and we’re excited to see users incorporate the new tools and features into their financial lives,” said Bill Johnson, CEO of Goldman Sachs’ Enterprise Partnerships in Platform Solutions. . “We are committed to continuing to provide an excellent experience for Apple Card customers.”
Using Apple Card’s digital-first tools and benefits, users can:
- Increase their daily cash rewardLast year, users earned more than $1 billion from spending on Apple Cards.
- Saving for the future and increasing their rewards through savings: The savings account quickly became a popular feature among Apple Card users and reached over $10 billion in deposits within a few months. Today, most consumers automatically put their daily money into savings, and nearly two-thirds of consumers put more money into a linked bank account to save for the future.2 Today, Savings offers a high-yielding API of 4.50 percent.3
- Making healthy financial decisions with Apple Card payment tools: About 30 percent of Apple Card customers make two or more payments per month. Apple Card makes it easy for users to understand and pay their bills, because payments are always made on the last day of the month, and with the help of the interest evaluator tool, users can easily see the balance on their card and use the tool. To estimate the potential demand in real time so that you can make an informed decision before making a payment.
- Using the Apple Card family to extend healthy finances to a family sharing group: In the year Since its launch in 2021, more than 1 million Apple Card users have shared Apple Card with their family sharing group through Apple Card Family, and nearly 600,000 users are building equal credit on Apple Card with their spouse, partner or other trusted adult.4
- Using the path to Apple Card to extend their access to credit: Since its introduction, more than 200,000 users and counting have been approved for an Apple Card after enrolling in the Path to Apple Card program and successfully following the program’s personalized steps to improve a user’s financial health.
- Enjoy the privacy and security of Apple Card: Built with iPhone privacy and security, And with unique features like Advanced Fraud Protection, Apple Card offers instant fraud protection, and was named the Best Credit Card for Privacy in 2024 by Bankrate.
Apple Card, built into Wallet on iPhone, has transformed the credit card experience by providing easy-to-use digital tools, creating more ways for users to get the most out of their rewards, and helping customers build and maintain healthy financial habits. Providing the privacy and security users expect from Apple.
Apple Card has been named the best co-branded card for annual customer satisfaction in JD Power’s 2023 US Credit Card Satisfaction Study, the third year in a row that Apple Card and issuer Goldman Sachs have been recognized by JD Power’s no. 1 ranking in their US credit card satisfaction survey.5