April 24, 2024
Update
Apple will launch “Made for Business” in select stores around the world
Apple today introduced a new series of programs for small business owners and entrepreneurs
Beginning in May, a special Apple Today series titled “Made for Business” will offer free opportunities for small business owners and entrepreneurs to learn how Apple products and services can support their growth and success. Led by small business owners, the sessions will highlight how these organizations have used Apple products like iPhone, iPad, and Mac — such as Apple Business Connect, Apple Business Essentials, and Tap to Pay on iPhone — to build their businesses. , reach customers in new ways and push their companies forward.
“At Apple, we know small businesses are the backbone of local communities, which is why we're constantly innovating to help them at every stage of growth,” said Daire O'Brien, senior vice president of retail. “Our retail stores offer Apple-only experiences like community and educational sessions, free Today with Apple programming and in-store experts who help small businesses find the right technology to boost their operations.”
“Made for Business” programming
Kicking off National Small Business Week in the United States today, Apple is offering an ongoing program of six “Made for Business” sessions in select stores around the world in Chicago, Miami, New York, San Francisco and Washington, DC. throughout the year. Led by small business owners with diverse and unique stories, the sessions highlight how Apple products and services have fueled their businesses' success.
One such business is Washington, DC-based Mozria, a deaf pizzeria on a mission to provide customers with a warm, memorable and visually appealing hearing culture experience. In a session at Apple's Carnegie Library, Mozria's director of national operations, Theodore Miller, will demonstrate how the restaurant's employees are using Apple's accessibility features to break down barriers and grow their business.
“To build a truly inclusive and community-driven business, we need to focus on putting people first. That means adapting our technology and practices to be more accessible. Apple's innovations have been key in helping us increase efficiency and connect with customers,” said Miller. “Dictation on iPhone or iPad “Whether it's texting for speech in the Notes app or using Live Captions for phone calls, Apple's tools help bridge communication gaps and set the bar high for businesses in today's fast-paced world.”
Sources for business
At Apple Store locations, dedicated business teams known as Business Pros and Business Experts are available to support small businesses at every stage of their growth. Whether a business owner is trying to figure out which products and services are right for their team or looking to expand their use of Apple devices, Business Pros can help small businesses develop personalized solutions, facilitate easy purchasing and shipping, and thrive. Apple resources, including:
- Apple business relationship, a free tool that allows businesses of all sizes to customize how they appear on Apple Maps, Messages, Wallet, Siri and other apps to over one billion Apple users. With Business Connect, businesses can manage their information directly on an interactive Apple Maps place card, including creating custom action links that direct users to their website or preferred platform and make it easy for customers to place an order, reserve a table and more. From the place card.
- Apple business essentialsOne complete subscription that seamlessly brings device management, 24/7 support and cloud storage. Business owners can easily manage Apple devices within their organization and scale as they grow.1
- Tap to pay on iPhone., which offers businesses an easy, secure and private way to accept contactless payments. This includes contactless debit and credit cards, Apple Pay and other digital wallets, using only an iPhone and a partner-enabled iOS app – no additional hardware or payment terminal required. Tap to Pay on iPhone uses built-in iPhone features to keep business and customer data confidential and secure.2
Apple technology is woven into the fabric of small businesses, and it has allowed design and manufacturing company Sock Club to grow from a small subscription service to a textile company.
“We're excited to be in a period of rapid growth. Apple is a key enabler for this,” said Noah Lee, founder of Sock Club.
Smaller relies on business imperatives to remotely deploy and configure the company's entire range of Apple devices from Texas to North Carolina—allowing the team to focus on the business, not technical support.
“Apple Business Essentials provides a platform for scaling businesses, onboarding new employees and deploying new Apple devices quickly and easily,” said Max Williamson, vice president of customer success and strategic partnerships at Sock Club.
Dedicated in-store teams and purpose-built tools for business are just some of the ways Apple supports companies of all sizes and in all regions of the world. No matter where a business is on their journey, Apple has tools to help.
Available year-round, today Apple offers sessions for business groups or colleagues in group-booked spaces. Businesses can get started with new tools, explore new skills and tools with an expert, and find out what Apple's latest products can do for their business. Participants can sign up at apple.com/today/groups.
- Apple Business Essentials is available as a subscription to businesses in the US.
- Tap to Pay on iPhone is currently available in Australia, Brazil, France, Netherlands, Taiwan, Ukraine, UK and US.
Press the contacts
Grace Mungai
Apple
nmungai@apple.com
Apple Media Helpline
media.help@apple.com