April 26, 2023
press release
Apple MixC Shenzhen opens in China on Friday, April 28.
The new store invites the local community to experience the best of Apple
Shenzhen, China Apple today previewed its second store in this vibrant city, Apple MixC Shenzhen. The new store will serve as an accessible and comprehensive space for Apple team members to bring the best of Apple to the local community.
“We are thrilled to strengthen our relationship with the local community by opening a beautiful new Apple Store in Shenzhen,” said Daire O’Brien, Senior Vice President of Retail. “At Apple, we’re constantly innovating to deliver the best experience possible for our customers, and we can’t wait to welcome our amazing team members in Shenzhen when the doors open on Friday.”
The new store features Padang Light stone flooring and wood-paneled walls – sustainable and locally sourced from China – to maximize visibility within the store.
Visitors can browse the latest Apple products and accessories, get buying assistance from Apple specialists, choose monthly financing options, and get personal technical advice and support from Genius. Apple MixC Shenzhen has an Apple Pickup station that combines the best online and in-store shopping experience for customers in China. The dedicated space makes it easy for customers to order online and collect their devices in-store at their convenience.
Apple MixC Shenzhen will be an exciting place for customers to learn, create and be inspired. Today at Apple, programming takes place in a roundtable setting for a more personalized experience so customers can go further with their needs and favorite products. Programming features an intensive treatment of Apple-led sessions on photography, videography, art and design, music and coding.
Apple MixC Shenzhen is the 55th Apple Store location in the region and the fourth store in China’s Guangdong province, adding to its long-term commitment to local communities. Since the opening of Apple Holiday Plaza Shenzhen in 2012 – the first Apple Store in Shenzhen – Apple has welcomed 22 million visitors in Shenzhen. The new store has more than 150 trained retail team members who collectively speak 10 languages, including Chinese, Cantonese, English, Japanese, Korean, French, Spanish, Russian, Arabic and sign language.
The store team welcomes its first customers on Friday, April 28, at 10 a.m. local time.
About Apple
Apple revolutionized personal technology when it introduced the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – deliver seamless experiences across all Apple devices and empower people with new services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are committed to making the best products on earth and leaving the world a better place than we found it.
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