Smartphone market in India is booming – Front point According to reports, consumers are moving towards premium models as they look for phones that can play games, run AI and capture high-quality images. Affordable financing plans and marketing offers are also driving it to expensive levels.
The premium smartphone segment (> ₹ 30,000) accounted for the largest share by volume at 20%. Looking at the share in terms of price, this segment accounts for 51% – that is, more than half of the money spent on smartphones in India is spent on premium devices.
5G adoption continues to grow, with shipments of 5G handsets reaching a new high of 71 percent. This is of course related to the growth of the premium segment.
Looking at individual brands, vivo has taken the #1 spot for the first time in its history – this is in terms of the number of phones shipped in the quarter. Cutting edge 5G technology and amazing cameras are what propel vivo to the top.
However, looking at share by price, Samsung continues to lead the market. The average selling price (ASP) for a Galaxy phone is at an all-time high of around $425. This is due to the strong sales of the Galaxy S24 series (with generative AI as a selling point) while the upgraded Galaxy A-series is doing very well.
Apple has something to celebrate with a record-setting quarter in the premium segment thanks to strong sales for the iPhone 15 series, especially in offline stores. Apple leads the premium segment in both value and volume.
A few other mentions – there was nothing with 144% growth from last year (nothing phone (2a) is popular), Motorola products are up 58% year over year. UI), Xiaomi's shipments increased 28% year-on-year (enough to secure second place by volume).
Also, MediaTek remains the leading chipset supplier for phones sold in India with a 53% share, although Qualcomm stands out in the premium segment with a 35% share.
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