Huawei has quietly unveiled its Pura 70 series smartphones in global markets, ushering in a new chapter for its flagship lineup. The series includes the Pura 70, Pura 70 Pro and Pura 70 Ultra with new camera systems, updated aesthetics and a new name.
Notably absent from the lineup is the Pura 70 Pro+, which is limited to the Chinese market.
All three Pura 70 models feature the new Kirin 9010 chipset manufactured by SMIC on the 7nm process. While Huawei has not officially confirmed any information regarding the chipset's capabilities, it is expected to offer improved CPU performance and improved AI features.
The Pura 70 series is already available in China, and their specifications are already known. Their special feature is the rear camera setup, which is placed in a separate triangular island.
The Huawei Pura 70 has a 50 MP main camera with variable aperture of f/1.4 – f/4.0, a 12 MP periscope telephoto lens with 5x optical zoom, and a 13 MP ultra-wide camera.
The Pura 70 Pro retains the 50MP main camera but upgrades the telephoto lens to a 48MP sensor with 3.5x optical zoom. Additionally, the ultra-wide camera has a 12.5MP sensor.
The star of the lineup, the Huawei Pura 70 Ultra, has a 1-inch sensor and a retractable lens. The pop-up style allows the sensor to capture as much light as possible without compromising the device's slim profile. The dynamic aperture varies from f/1.6 to f/4.0, providing exceptional low-light performance.
The telephoto camera retains the 3.5x optical zoom but now features a 50MP sensor with an f/2.1 aperture and theoretically infinity autofocus. The ultra-wide camera has a 40 MP sensor.
All three smartphones have a single 13MP selfie camera, as Huawei believes that the Pura series does not need additional cameras and sensors for facial recognition.
The Huawei Pura 70 Ultra has a 1-inch removable main sensor with a flexible aperture.
While Huawei launched the Pura 70 series with HarmonyOS 4.2 in China, the global version ships with EMUI 14.2. The devices boast a host of smart features, including AI gesture control, powered by generative AI technology.
Notably, the international versions of these smartphones do not support Beidu Satellite calling and messaging, which is exclusive to the Chinese market.
Huawei Pura 70 • Pura 70 Pro • Pura 70 Ultra
The Huawei Pura 70 is available with 12 GB of RAM and 256 GB of storage in white or black colors for €999. The Pura 70 Pro offers the same color and storage options for €1,199.
The Pura 70 Ultra is available in three colors, each with a faux leather back: green, black and brown. It comes with 16 GB of RAM and 256 GB of storage, and costs €1,499.
Pre-orders for all three models are available in selected European countries, with regular sales starting on May 22.
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