TL; DR
- Netflix’s new ad-supported plan could cost half of the current regular plan.
- The company reportedly plans to show four minutes of ads for every one hour of content.
- Ads are placed front and center in the content.
The publication reports that Netflix is calculating a subscription fee of $7 to $9 per month for the ad-supported tier. The lowest monthly rate is said to come with four minutes of ads per hour of content. Netflix shows ads before and during some shows and movies, but not at the end.
The streamer doesn’t want to bore viewers with excessive ad spots.
People familiar with the company’s plans said. Bloomberg The streamer wants to make smaller deals with advertisers because it doesn’t want to annoy viewers with excessive ad spots. It also doesn’t want to be heavy on targeted ads, and most viewers should see the same ad. As mentioned earlier, Microsoft manages how people see ads on the platform.
So when is Netflix’s ad-supported plan coming? According to the report, the service plans to introduce a cheaper subscription in the last three months of this year. Subscribers in at least six Netflix markets should be able to opt into the new plan. A full release is expected next year.
The company has previously confirmed that not all of its content will be available on its ad-supported plan. You can expect access to all Netflix originals, but you may not have access to the entire catalog of licensed content.