The App Store’s world-class commerce and payment system provides a convenient and efficient way to set equal prices across international markets, adjust to foreign exchange rate or tax changes, and manage storefront prices. Last month we introduced major pricing improvements, including improved global pricing on all purchase types. Now more customer-friendly, the new price points follow the most common conventions in each country or region and are equated to the country or region of your choice using exchange rate data from global financial information providers.
As a reminder, on May 9, 2023, pricing for existing apps and one-time in-app purchases across App Store frontends will be updated using your current pricing in the United States – unless you make a corresponding update after March 8, 2023. You can update using App Store Connect or App Store Connect API. If you choose to do so, prices in the country or region you choose will not be adjusted to account for foreign currency changes or new taxes when prices on the App Store are compared globally. You can also choose to manually adjust prices on multiple storefronts of your choice instead of using the default price.
Learn how to choose a base country or region
Learn how to manage in-app Purchase availability
Learn how to look New price