September 14, 2023
Update
Apple offers more ways than ever to order the new iPhone 15 and Apple Watch lineup
Customers can pre-order the iPhone 15 lineup starting Friday, September 15.
Starting tomorrow, September 15, customers can pre-order Apple’s incredible new iPhone 15 and iPhone 15 Pro models and choose from financing, delivery and pickup options available exclusively at Apple Retail.
get ready
Apple is making it easier than ever for customers to pre-order the iPhone 15 lineup. Until Thursday, September 14th at 9pm PDT, customers can start pre-orders by selecting their new iPhone 15 model, selecting their preferred payment method and leaving the product in their shopping bag. Friday, September 15 Pre-orders open at 5 am PDT to place your order outside.
By buying directly from Apple, customers can take advantage of great carriers and earn up to $0 per month when you trade in an iPhone 15 for an iPhone 11 or later at select US carriers. For terms, eligibility requirements and more details, visit apple.com/shop/buy-iphone/carrier-offers.
Apple Watch Series 9, Apple Watch Ultra 2, and AirPods Pro (2nd generation) with MagSafe Charging (USB-C) – the perfect partners for iPhone – are already available to order. Along with the iPhone 15 lineup, these new products will be available starting Friday, September 22.
Carbon neutral Apple Watch models
For the first time, customers can choose a carbon neutral model from each of the Apple Watch series – Apple Watch Series 9, Apple Watch Ultra 2 and Apple Watch SE. This represents a significant milestone for Apple 2030: Apple’s plan to become carbon neutral throughout its supply chain and entire product lifecycle by 2030.
Apple Retail Services
Whether online, in-store, or in the Apple Store app, Apple Retail offers an amazing experience for customers to connect with expert team members, find the product that best suits their needs, and learn how to get the most out of their products. .
All choice. Customers can connect with a member of the Apple retail team online, via video or at their local Apple Store and receive personalized advice on buying and setting up a new device.
In addition, customers can express their style by embossing their device using a mix of emoji, text and numbers available for free at Apple.com for iPad, AirTag, AirPods and Apple Pencil. Apple Watch Studio, available at the Apple Store Online, allows customers to choose their preferred case and band combination to create their own unique look.
All ways to buy. By buying directly from Apple, customers can upgrade to the new iPhone 15 lineup and get the best carrier deals and more affordable financing options. Apple Specialists can help customers move their new iPhone through select US carriers at Apple Stores, ensuring a seamless customer experience from purchase through setup.
With the Apple Trade-In program, customers can redeem credit or an Apple Gift Card for upgrades at any time on apple.com or at their local Apple Store. As always, if the device doesn’t qualify for the credit, Apple will use it for free as part of the company’s commitment to environmental protection. Along with electronic products, Apple Trade-In also lets you use batteries and charging cables for free at Apple Store locations and on apple.com.
When customers shop at Apple using the Apple Card, they can pay 0 percent APR per month and get 3 percent daily cash back on the new iPhone, Apple Watch, and eligible accessories — all up front.
All shipping and pickup methods. Easy Pay Online Ordering is an exciting offer that allows customers to purchase both available Apple products and accessories without having to purchase them in-store and have them all shipped to their home in one transaction. With this feature, customers can now seamlessly choose to ship what’s available at their local Apple Store or have it delivered to their home, while the remaining items in their order will be delivered at a later date.
From the comfort of their home, after making a purchase online or in the Apple Store app, customers can choose to pick up their products in-store or have them delivered, with free next-day delivery in many locations.
All support. Apple team members provide exceptional care and are available to help customers set up their new device – including safely and securely transferring data and activating a cellular plan – in-store and online.
Apple is also offering a new and updated free range of Apple Sessions today, including Photography on iPhone and Get Active with Apple Watch, which offer more ways to learn and get the most out of Apple products. Learn more at apple.com/today.
Press the contacts
Grace Mungai
Apple
nmungai@apple.com
Brian Bambury
Apple
bumbery@apple.com
Apple Media Helpline
media.help@apple.com