The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.
From time to time, we may need to adjust prices or your earnings due to changes in tax regulations or foreign exchange rates. These adjustments are made using exchange rate data from financial data providers to ensure that apps and in-app purchases are consistent across all storefronts.
Price updates
On February 13, prices for apps and in-app purchases* are updated for Benin, Colombia, Tajikistan and Turkey storefronts. Also, these updates take into account the following tax changes:
- Benin: Value Added Tax (VAT) entry 18%
- Tajikistan: VAT rate reduced from 15% to 14%.
If you do not select one of these for your app or in-app purchase, the prices will be updated on storefronts in Benin, Colombia, Tajikistan and Turkey.
Prices on the Benin, Colombia, Tajikistan, or Turkey storefronts will not change if you select that storefront as the basis for your app or in-app purchases.* Prices on other storefronts will be updated to maintain parity with your selected base. Price.
If your in-app purchase is an auto-renewable subscription and you don’t change prices on the storefront where you manage prices instead of using auto-equalized prices, prices won’t change in any range.
The My Apps Pricing and Availability section in App Store Connect has been updated to reflect these upcoming price changes. As always, you can change the prices of your apps, in-app purchases, and auto-renewable subscriptions.
Learn more about managing your rates
View or edit soon Price changes
Edit the base country of your application or region
Pricing and availability start times in the region
Prepare for one price In-app purchase
Tax updates
Your earnings for app sales and in-app purchases will change to reflect the new tax rates and updated rates. Exhibit B of the Paid Applications agreement that Apple will collect and remit applicable taxes in Benin has been updated.
On January 30your earnings from sales of eligible apps and in-app purchases are adjusted to reflect changes in entry or VAT rates in the following countries.
- Benin: VAT introduction 18%
- Czech Republic: VAT rate reduced from 10% to 0% for certain e-books and audiobooks
- Czech Republic: VAT rate increased from 10% to 12% for certain e-newsletters and magazines.
- Estonia: VAT rate increased from 20% to 22%.
- Ireland: VAT has been reduced from 9% to 0% for certain e-books and audiobooks
- Luxembourg: VAT rate increased from 16% to 17%.
- Singapore: GST rate increased from 8 percent to 9 percent.
- Switzerland: The VAT rate for certain e-newspapers, magazines, books and audio books has increased from 2.5 percent to 2.6 percent.
- Switzerland: VAT rate increased from 7.7% to 8.1% for all apps and in-app purchases.
- Tajikistan: VAT rate reduced from 15% to 14%.
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*Excludes auto-renewable subscriptions.