December 11, 2023
The redesigned Apple TV app enhances the viewing experience
The intuitive new interface allows users to easily browse and watch Apple original series and movies, as well as live sports, movies and more.
Today, Apple introduced a redesigned Apple TV app that lets consumers watch Apple’s award-winning original series and movies, as well as live sports, movies and TV shows on their favorite Apple devices, smart TVs, streaming sticks, games. Consoles and more. Streamlined interface The new sidebar lets users quickly navigate apps, providing easy access to Apple TV+, Apple Original Series and Home Movies. MLS Season Pass, home of Major League Soccer; A store where users can buy and rent popular movies, and shortcuts to channels and apps like Disney+, Paramount+ and Max.
“The redesigned Apple TV app makes it easier than ever for users to watch their favorite shows, movies and sports with an intuitive interface that brings the interface forward,” said Eddie Key, Apple’s senior vice president of services. “With so much available to watch, our goal is to ensure users always have their favorites at their fingertips.”
The new sidebar navigation also introduces Home, a unified guide to all shows, movies and sports for viewers. At Home, the Channels and Apps section allows users to explore in-depth each channel or connected app they’re subscribed to. And collections — new shows and movies, top charts, trending and for you — bring viewers the best recommendations for enjoying what’s new, popular and just for them.
On living room devices, the sidebar also features profiles, allowing families to quickly switch between users for further personalization and content recommendations on the app.
The updated Store tab in the Apple TV app consolidates movies and TV shows into one offering, so users can easily find everything available to buy or rent, and adds a shelf of new channels and apps where users can browse popular streaming services.
Also starting today, the iTunes Store app on iPhone and iPad, and the iTunes Movies and iTunes TV Shows apps on Apple TV 4K and Apple TV HD will redirect users to the Apple TV app, where they can search for their current purchases and watch them all. Your favorite TV shows and movies in one place.
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